Are your customers reporting their true opinions and attitude?
Or are you leading them to make up their answers?Read More
Behavioral Science Tips for Researchers
How much do you spend on market research? If you are like most companies, you are making a big investment on market research hoping to gain insights. And these data are used to make very important decisions in various areas, from product development to customer segmentation, or from marketing campaigns to product strategy.
But how can you be positive you are relying on accurate and unbiased data?Read More
One of the challenges we face as researchers is to obtain honest and accurate responses. Unfortunately, people do not always provide accurate answers and they sometimes intentionally give you dishonest answers.
Lean how to increase the honesty levels among your participants!Read More
One of the important things researchers need to keep in mind when creating questionnaire is: how to frame choice options. This is because choice options can inadvertently affect responses.
Learn how to avoid biasing your research results and relying on inaccurate data.Read More
Using 15 years of experience in consumer decision making and behavioral economics, we work closely with our clients to understand and influence seemingly irrational human behaviors.