BE Impact Analysis
By leveraging our extensive academic research experience as well as our consulting experience, we help our clients explore the use of BE within their organization to solve their specific business challenges. We do so by conducting in-depth interviews with various stakeholders from the organization to assess the current practices, and by observing employee as well as customer behaviors to identify hidden, unconscious factors that are driving their behavior. This service is ideal for an organization interested in incorporating BE that needs to identify the areas to prioritize the effort. The rest of the services on the next page can be added on as a package.
Week 1. Background Research: Dr. Sagara and her team begin with researching the industry and the client company. Clients are encouraged to submit any related materials to the team.
Week 2. On-site Kick-off and Interviews: Dr. Sagara will deliver a 90 minute on-site presentation to introduce various BE concepts, and will also conduct up to 10 one-on-one and/or team interviews to learn the specific challenges each of them are facing.
Week 3-4. Analysis: Upon the completion of the interviews, we will analyze the interviews and identify the area that the company should prioritize the BE initiatives.
Week 5. Workshop: Dr. Sagara will deliver an on-site 6-hour workshop. She will present and discuss various BE concepts that are most relevant to the organization’s business challenges and will demonstrate the application of BE concepts using examples and case studies. She will list the areas BE will have the most impact within the organization, and discuss the potential applications.
Our team is available to review marketing collateral and other communications to assess the strategic as well as accidental use of BE tactics that are influencing people’s (conscious as well as unconscious) thoughts and behaviors. This provides a great opportunity for a company to assess where they are in leveraging BE tactics, and explore more strategic use of BE.
Here's what one my clients had to say about our BE assessment!
"Research shows people take only about 3 seconds before deciding to either spend more time on your site or leave it. 3 seconds is all it takes to determine whether your business makes money or folds up. Imagine the number of subconscious thought behaviors your site would be triggering for them to make this decision. That’s where Namika and her team come in. They did a phenomenal job of understanding who we were trying to attract, what the target clientele’s unconscious preferences are, and how to make them stick. While the suggestions they gave at times may seem marginal, the benefits are enormous. And it all becomes very obvious once they explained the rationale behind those suggestions. We very highly recommend Namika’s work – her knowledge and work ethic are beyond compare. We benefited immensely due to her work and have received very positive reviews from our clients." ~ CEO, Financial Service.
Workshops, Training and Speaking
Dr. Sagara is an international speaker and has experience presenting in the U.S., Europe, and Asia. Using her extensive academic experience in decision-making research, she presents and applies complex scientific content to day-to-day decisions to various audiences, ranging from C-level executives to junior marketing professionals. She's the type of speaker that gets audience to reflect on their as well as customers' everyday decision making, and start thinking different about how people actually make decisions. During an interactive workshop, attendees will have an opportunity to apply BE tactics to improve their communication and to solve their business challenges. Custom workshops are available upon request.
Here's what our clients are saying about our workshops!
"Namika, I REALLY enjoyed your workshop on BE and appreciated the opportunity to learn from you. Very helpful session, and it's gotten me thinking about some specific applications to our business. " ~Workshop attendee, Director of Consumer Research. Insurance
"Really enjoyed the workshop this morning -- it was one of those that got us talk/share/debate/ponder! " ~Workshop attendee
Customized Research Consultation
Using 15 years of research experience in Behavioral Economics and Consumer Decision Making Research, we provide research consultation to understand how customers really think and behave.
We leverage our extensive academic research experience as well as our consulting experience to consult our clients on every step of the behavioral research process including hypothesis development, research design, data collection, data analysis, and reporting to help our clients better understand the drivers of employee and customer behavior. We also provide consultation on prioritizing research objectives, selecting appropriate research methodologies, ensuring high quality data collection, and assimilating data interpretation.
Newsletters to Transform Academic Research Insights to Understand and Nudge Human Behaviors
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For any inquiries on the services offered, please contact us at Namika@SagaraConsulting.com.