BEHAVIORAL ECONOMICS AND INNOVATION WORKSHOP
Books like Nudge, Predictably Irrational, and Thinking, Fast and Slow have popularized the science of behavioral economics and increased general awareness. And the opportunity to get organized and apply these concepts within corporate settings is tremendous. Behavioral economics (BE) has become a differentiator for individuals and organizations that have developed both deeper working knowledge of the science and capabilities to apply behavioral economics.
The goal of this workshop is to provide participants with frameworks and tools to understand, predict, and potentially influence people's behaviors. This class will teach and demonstrate key BE concepts such as framing, loss aversion, anchoring, and present bias that drive irrational behaviors. In-class exercises will give students a chance to experience applying BE lessons first hand. The case studies will provide an introduction to how companies can implement BE initiatives to tackle external as well as internal challenges, and the mock setting will provide an experiential learning process for internalizing BE knowledge and skills from both science and business perspectives. And the interactive nature of the workshop can also help to foster communication and teamwork within your company.
Namika Sagara is a behavioral scientist with 15+ years of experience in behavioral economics and consumer decision-making research. She's been working with companies in various industries and size, such as Center for Behavioral Finance at Allianz Global Investors and Gen Re as well as startups to help apply behavioral economics to understand and nudge consumer behaviors.
Steve Shu is a management consultant more than twenty years of experience in incubating new initiatives and business lines within companies. Over the past six years, he has been helping companies explore the new world of behavioral economics and incubate new programs, innovation centers, and thought leadership initiatives.
Workshop attendees: All backgrounds and working levels.