http://www.sagaraconsulting.com/new-blog daily 0.75 2023-10-19 https://images.squarespace-cdn.com/content/v1/54713bb3e4b0b3ef26cbecd6/1636484987749-PMX01H18OCON7AWR0F68/unsplash-image-kXVogATbFgA.jpg Blog http://www.sagaraconsulting.com/new-blog/2023/10/19/the-subtle-way-background-color-and-music-affect-our-decision-making monthly 0.5 2023-11-03 https://images.squarespace-cdn.com/content/v1/54713bb3e4b0b3ef26cbecd6/df483024-9b8d-4b4a-bfd0-f6f53fbaf748/wine.jpg Blog - The subtle way background color and music affect our decision-making The results showed that on days when French background music was played, 83% of customers bought French wine. Conversely, on days when German background music was played, 73% of customers bought German wine. What’s even more interesting is that the researchers had the consumers fill out a survey after their purchase. When asked to state explicitly whether or not they thought the music had influenced their choice of wine, only about 14% of the respondents said that the music influenced their choice. https://images.squarespace-cdn.com/content/v1/54713bb3e4b0b3ef26cbecd6/304689a7-2462-421d-8dae-214835076ffb/green+and+red+car+website.png Blog - The subtle way background color and music affect our decision-making What makes the priming effect so interesting is that seemingly unrelated stimuli such as color, music, location, and smell can subconsciously influence people's decision-making. In one example, a fictitious car website selling two different cars employed either a green background or a red background on the welcome page. http://www.sagaraconsulting.com/new-blog/2023/8/2/when-sunk-costs-lead-to-larger-opportunity-costs-dtg8r-m4wjw monthly 0.5 2023-11-03 https://images.squarespace-cdn.com/content/v1/54713bb3e4b0b3ef26cbecd6/223eedb6-91bc-4042-b1ea-ec350e54c03d/pexels-picjumbocom-210661.jpg Blog - The Planning Fallacy: Achieve your deadlines in a timely manner http://www.sagaraconsulting.com/new-blog/2023/8/2/when-sunk-costs-lead-to-larger-opportunity-costs-dtg8r-kjrzf monthly 0.5 2023-10-02 https://images.squarespace-cdn.com/content/v1/54713bb3e4b0b3ef26cbecd6/8379f8c8-a761-4e0c-9ac1-53c75fb9120a/Decision+Fatigue+Judges.png Blog - The Decisions of Hungry and Tired Judges - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.sagaraconsulting.com/new-blog/2023/8/2/when-sunk-costs-lead-to-larger-opportunity-costs-dtg8r monthly 0.5 2023-11-03 https://images.squarespace-cdn.com/content/v1/54713bb3e4b0b3ef26cbecd6/ca947785-9570-46d2-8ffa-8ad9f000427a/Screenshot+2023-08-10+at+10.57.16+PM.png Blog - Wine Tasting and the Serial Position Effect - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.sagaraconsulting.com/new-blog/2023/8/2/when-sunk-costs-lead-to-larger-opportunity-costs monthly 0.5 2023-08-14 https://images.squarespace-cdn.com/content/v1/54713bb3e4b0b3ef26cbecd6/257126c9-86b2-4f5a-811b-9f9ec0a2b89b/pexels-pixabay-416779.jpg Blog - When Sunk Costs Lead to Larger Opportunity Costs http://www.sagaraconsulting.com/new-blog/2023/7/26/the-three-factors-shaping-decision-making monthly 0.5 2023-07-26 https://images.squarespace-cdn.com/content/v1/54713bb3e4b0b3ef26cbecd6/24a88f29-25f5-41d0-9b05-1a8a0d8495c5/3+Factors+of+BeSci.png Blog - The Three Factors Shaping Decision-Making When people ask us what Behavioral Economics is, we often briefly reply with, it’s a way of understand how humans make (often irrational) decisions. However, learning behavioral economics and applying it can be difficult for folks who are new to the discipline. Behavioral economics has faced some limitations due to its lack of systematization and organization. And without a cohesive framework we are left to memorize many different and separate theories one by one. We introduce a new approach that categorizes these theories into three distinct factors for practitioners, enabling a better understanding of the human decision-making processes which in turn allows us to more effectively apply them. http://www.sagaraconsulting.com/new-blog/2023/7/13/why-do-we-act-against-our-better-judgment monthly 0.5 2023-07-13 https://images.squarespace-cdn.com/content/v1/54713bb3e4b0b3ef26cbecd6/8f451a32-ed19-4940-93e0-677542cef009/Jelly+Bean+Bowl+B.png Blog - Why do we act against our better judgment? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54713bb3e4b0b3ef26cbecd6/0c4890bf-4487-4ae5-ae14-8187383ddceb/Jelly+Bean+Bowl+A.png Blog - Why do we act against our better judgment? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.sagaraconsulting.com/new-blog/2023/3/2/increasing-employee-retention-with-a-besci-model-of-trust monthly 0.5 2023-07-13 https://images.squarespace-cdn.com/content/v1/54713bb3e4b0b3ef26cbecd6/5f07d2bd-512e-4f6a-8ae6-4a9b012f2fc3/handshake.jpg Blog - Increasing Employee Retention with a BeSci Model of Trust How can organizations leverage BeSci to foster and maintain the talent in their organization? The Great Resignation, The Great Attrition, whatever you want to call it, people just won’t quit switching jobs or quitting altogether. In fact, 2021 report by McKinsey and Co. found that 40% of workers were considering quitting their jobs by the beginning of 2023. Like many other companies, a client of ours was experiencing an attrition rate as high as 35% in some of their divisions. After trying many “conventional” methods, they still found themselves with an ever-increasing attrition rate. That’s when they decided to turn to BeSci and reached out to us. http://www.sagaraconsulting.com/new-blog/2022/12/16/how-to-be-a-better-gift-giver-using-behavioral-science monthly 0.5 2022-12-16 http://www.sagaraconsulting.com/new-blog/2022/12/7/conceptual-metaphors-when-physical-orientation-influences-nonconscious-thinking monthly 0.5 2022-12-07 https://images.squarespace-cdn.com/content/v1/54713bb3e4b0b3ef26cbecd6/f2803f46-a877-489d-b9e6-7331898a57e6/Water+Bottle+%28Conceptual+Metaphor+-+Verticality%29.jpg Blog - Conceptual Metaphors: When physical orientation influences nonconscious thinking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54713bb3e4b0b3ef26cbecd6/492df4ec-eba3-4abf-a811-a52e3b838e14/Watches+%28Conceptual+Metaphor+-+Verticality%29.png Blog - Conceptual Metaphors: When physical orientation influences nonconscious thinking - Make it stand out Peracchio, L. A., & Meyers-Levy, J. (2005). Using stylistic properties of ad pictures to communicate with consumers. Journal of Consumer Research, 32(1), 29-40. https://images.squarespace-cdn.com/content/v1/54713bb3e4b0b3ef26cbecd6/143d2f2a-3710-48af-8b39-7fb05f430360/Nespresso+High+Design.jpg Blog - Conceptual Metaphors: When physical orientation influences nonconscious thinking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.sagaraconsulting.com/new-blog/2022/11/30/what-behavioral-science-can-tell-us-about-human-behavior-during-the-world-cup monthly 0.5 2022-11-30 http://www.sagaraconsulting.com/new-blog/2022/11/23/mta1gslhtj6ehlfqp610uzmzfh54m0 monthly 0.5 2022-11-23 https://images.squarespace-cdn.com/content/v1/54713bb3e4b0b3ef26cbecd6/77ef22c5-71de-4b43-a6f7-51f7d51fe815/thank+you.jpg Blog - Saying our Thank Yous ‘Tis the season for gratitude and overindulgence. Whether or not you celebrate with a full-size turkey or get together with friends and family, a plethora of insights from behavioral economics and behavioral science can help you maximize the benefits of some holiday traditions. Many behavioral scientists will suggest that you leverage choice architecture such as using smaller plates or even using chopsticks to influence your food consumption. Although self-control and overeating are hot topics among us behavioral scientists during this time of year, let’s also not forget the Thanksgiving tradition of gratitude. http://www.sagaraconsulting.com/new-blog/2022/11/7/changing-health-behavior-with-behavioral-science monthly 0.5 2022-11-11 https://images.squarespace-cdn.com/content/v1/54713bb3e4b0b3ef26cbecd6/c541521c-7540-4b85-82bd-5e112fc82542/healthcare.jpg Blog - Changing Health Behavior with Behavioral Science One of our healthcare clients turned to behavioral science to understand precisely this. 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